An online ad strategy known as pay-per-click (PPC) is a common way to attract visitors to a site. Due to the fact that the publisher only receives payment when an ad is clicked, this system is extremely efficient. As a result, advertisers are unable to invest in marketing without being able to measure its success. It is imperative to understand the PPC model in order to understand digital marketing. You may have heard of it, but do you know how it works, what it offers, and how it can be used?
LOCAL PPC
A lot of websites and businesses use Google ads PPC: it’s a powerful, cost-effective advertising method that results in increased sales and other conversions by raising brand awareness and bringing quality traffic to your website. What exactly is the Google PPC advertising process?
- Search ads From $400/ month
- Social ads From $500/ month
- Google shopping From $600/ month
- Display ad From $1,000/ month
Search ads From $400/ month
The most common type of ads you will find in search results are search ads. In Google search results, PPC ads appear both at the top and bottom of the page. This paid content is tagged with "ad" in order to indicate it is paid.
- Relevant keywords
- Long-tail keyphrases
- Quality Score
- Relevancy and Clickthrough rate
- New Leads
- Technical Website Audit
- Quartiles Ranking Report
Social ads From $500/ month
Google shopping From $600/ month
Another paid ad method your business can use to find leads is Google shopping ads. Above the main Google search results, these ads are displayed in a carousel format. By using this feature, users are able to check out products and prices before clicking on a website.
- Campaign Name
- Country Of Sale
- Bid Amount
- Inventory Filter
- Daily Budget
- Devices (Mobile, Computer)
- Location
Display ad From $1,000/ month
To reach people interested in your business, you can also use display ads. Display ads appear on partner websites of Google. These advertisements usually include both text and a photo instead of only text.
- Ad copy
- Google's image rules
- Industry-related pages
- Brand Exposure
- Audience’s mind
- Analysis & Audit
- Discover Your Brand
| HANDYMAN SERVICES | FOOD INDUSTRY | LAWYERS | REAL-ESTATE SERVICES | |
| KEYWORDS | 15 | 25 | 50 | 100 |
| KEYWORDS/TOPIC RESEARCH |  | | | |
| WEBSITE MAINTENANCE(SECURITY, UPDATES) | | | | |
| ON PAGE META DATA OPTIMIZATION | | | | |
| WEBSITE UX/UI DESIGN (HOTJAR ANALYSIS) |  | | | |
| ANALYSIS & AUDIT | | | | |
| LINKS BUILDING | 5 | 10 | 15 | 20 |
| TECHNICAL WEBSITE AUDIT | | | | |
| TECHNICAL SEO (PERFORMANCE) | | | | |
| PROMOTIONS/BRANDING | | | | |
| MEDIA BUYING (PPC OPTIMIZATION) | | | | |
| CONTENT OPTIMIZATION | | | | |
| GOOGLE ANALYTICS & SEARCH CONSOLE SETUP | | | | |
| CONTENT CREATION YOUTUBE SETUP &VIDEO | | | | |
| WEBSITE CONSULTING &RECOMMENDATIONS | | | | |
| BLOG POST & LINKS MANAGEMENT | | | | |
| BRAND AWARENESS | | | | |
| COMMUNITY MANAGEMENT (SOCIAL, FORUMS, ETC.) | | | | |
| REPUTATION MANAGEMENT | | | | |
| LOCAL SEO (GP, GMB) | | | | |
| CREATING LANDING PAGES | | | | |
| IMPROVEMENT GUARANTEED | | | | |
| QUARTILES RANKING REPORT | | | | |
| MONTHLY REPORT | | | | |
| WEEKLY REPORT | | | | |
- Local service ads From $500/ month
- Gmail sponsored promotions From $700/ month
- Instream ads From $1000/ month
Local service ads From $500/ month
Local service ads are among the most exclusive forms of paid advertisement available. The ads in this category differ from the ones in regular Google ads.The ads in this category are only available in certain markets, such as:
- Electricians
- Garage door companies
- Garage door services
- HVAC companies
- Junk removal services
- Locksmiths
- Lawn care services
- Movers
- Plumbers
- Roofers
- Specific Local Queries
- Tree services
Gmail sponsored promotions From $700/ month
There are many ways to reach interested leads. Your email inbox is your direct line to interested leads with Gmail-sponsored promotions. A user's mailbox is usually topped with ads for sponsored promotions from Gmail.
- Customer match
- Goals
- Targeting
- Campaign Type
- In-market
- Affinity audiences
- Demographic
Instream ads From $1000/ month
YouTube videos contain instream ads. Any time you've watched a video on YouTube, you've probably seen an advertisement before or during the video.Through watching videos you have encountered sponsored content, whether it's a full-screen, non-skippable ad or a small sidebar ad.
- YouTube search results
- YouTube videos
- Video partners on Display Network
- Outstream ads.
- Skippable in-stream ads.
- Non-skippable in-stream ads.
- In-feed video ads.
- Outstream ads.
- Masthead ads.
- Bumper ads.
| BRONZE SEO | SILVER SEO | GOLD SEO | PLATINUM SEO | |
| KEYWORDS | 15 | 25 | 50 | 100 |
| KEYWORDS/TOPIC RESEARCH | | | | |
| WEBSITE MAINTENANCE(SECURITY, UPDATES) | | | | |
| ON PAGE META DATA OPTIMIZATION | | | | |
| WEBSITE UX/UI DESIGN (HOTJAR ANALYSIS) | | | | |
| ANALYSIS & AUDIT | | | | |
| LINKS BUILDING | 5 | 10 | 15 | 20 |
| TECHNICAL WEBSITE AUDIT | | | | |
| TECHNICAL SEO (PERFORMANCE) | | | | |
| PROMOTIONS/BRANDING | | | | |
| MEDIA BUYING (PPC OPTIMIZATION) | | | | |
| CONTENT OPTIMIZATION | | | | |
| GOOGLE ANALYTICS & SEARCH CONSOLE SETUP | | | | |
| CONTENT CREATION YOUTUBE SETUP &VIDEO | | | | |
| WEBSITE CONSULTING &RECOMMENDATIONS | | | | |
| BLOG POST & LINKS MANAGEMENT | | | | |
| BRAND AWARENESS | | | | |
| COMMUNITY MANAGEMENT (SOCIAL, FORUMS, ETC.) | | | | |
| REPUTATION MANAGEMENT | | | | |
| LOCAL SEO (GP, GMB) | | | | |
| CREATING LANDING PAGES | | | | |
| IMPROVEMENT GUARANTEED | | | | |
| QUARTILES RANKING REPORT | | | | |
| MONTHLY REPORT | | | | |
| WEEKLY REPORT | | | | |
The most popular type of paid advertising on social media is social media ads. Social media ads appear in feeds across multiple platforms. Advertising on social media is a great way to reach your target audience.